LINEAR TV NETWORKS VS OTT SERVICES: THE SHIFT OF COMPETITION AND THE FUTURE OF NEW CONTENT, WITHIN THE CONTEXT OF GLOBAL CONTENT CONSUMPTION AND ADAPTATION

Linear broadcasts have long been recognized as established television formats, relying on regularly timed shows via satellite. In contrast, on-demand streaming operate on subscription models, with Netflix, major competitors, and niche players serving as leading platforms. As viewer preferences shift, rivalry between conventional TV networks and str